Absolut Elyx built on the principles of quality, integrity and craftsmanship is working to transform and modernize the spirits industry to make social impact integration the rule rather than the exception. Absolut Elyx and Water For People (a non-profit organization dedicated to providing access to safe water in developing countries) joined forces on a 5-year mission to bring access to safe water to over 100,000 people worldwide. Water is the foundation of both organizations, but it's their shared commitment to creativity, and sustainability that brought them together. A portion of all of proceeds goes directly to the organization's work. Since launch last July they have provided over 2.5 million liters of safe drinking water to those in need, benefitting 12,500 people, and raised over $400,000. Vodka is just one part of their business, as they have become one of the first spirits brands to move beyond product into lifestyle retail.